"The Liberal Media" -- A Poltergeist That Will Not Die

You've probably heard a lot of spooky tales about "the liberal media."

Ever since Vice President Spiro Agnew denounced news outlets that were offending the Nixon administration in the autumn of 1969, the specter has been much more often cited than sighted. "The liberal media" is largely an apparition -- but the epithet serves as an effective weapon, brandished against journalists who might confront social inequities and imbalances of power.

During the last few months, former CBS correspondent Bernard Goldberg's new book "Bias" has stoked the "liberal media" canard. His anecdote-filled book continues to benefit from enormous media exposure.

In interviews on major networks, Goldberg has emphasized his book's charge that American media outlets are typically in step with the biased practices he noticed at CBS News -- where "we pointedly identified conservatives as conservatives, for example, but for some crazy reason didn't bother to identify liberals as liberals."