Tuesday, March 05, 2002

Which War?


"Where do terrorists get their money?" The response: "If you buy drugs, some of it might come from you." Sponsored by the Office of National Drug Control Policy (ONDCP), this 30-second TV spot introduced a massive advertising blitz that included three Super Bowl spots, ads in 293 newspapers and on numerous radio stations, teaching materials for middle school and high school students, and a hyped-up, hacker-proof website. Total cost: $10 million. Suddenly, the debate on the drug war has been shifted from reason and rationale to patriotic fervor, a clever way to mask the continuing failure of America’s jihad against the production, trafficking and consumption of illicit drugs.

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