NewsMax By the Numbers

There's NewsMax the web site, NewsMax the magazine and NewsMax the infomercial. Are you ready for NewsMax the IPO?

It's coming. NewsMax Media Inc., the parent company of all things NewsMax, filed its intention with the Securites and Exchange Commission in March to issue 1 million shares of stock to the public with the intention of raising about $5.7 million assuming an proposed offering price of $7 a share.

In the past, NewsMax has been tight-lipped about its ownership and finances. But doing an IPO requires all sorts of filings with SEC, all the way down to building leases and employment contracts. The most interesting of these documents by far is the preliminary prospectus on file that details, among other things, NewsMax's finances and ownership.